Introduction

The Harmony Project Philosophy

Traveling to the Next Level

The Harmony Project embodies a revolutionary philosophy of engagement by emphasizing the in-depth exploration of unique locations in a manner that is at once original as well as timeless in its scope. Offering a harmonious path to deep discovery through the exploration of an indegenious resort environment, the Harmony Project paradigm offers travellers unparalleled opportunities to move into lasting personal transformation through memorable and mindfully created experiences.

Embodying the Harmony Philosophy

Drawing on a broad range of knowledge gained from over three decades of luxury hospitality experience, The Harmony Project model presents the 'New Luxury' world travel market with a carefully developed collection of locations, each of which provides thoughtfully designed opportunities for genuine involvement (even investment), true indigenous cultural interaction, adventure immersion, and deep rejuvenation - all based completely upon the actual history, culture, and traditions of each Harmony Project locale.

When such a balanced blend of product, facility and programming is the basis for adventure, the experience offered to guests is clearly greater than the sum of its parts. The combination of uniquely beautiful places, facility designs and services which not only reflect but strive to honor local cultures, and experiences connected to the history, culture and peoples of each site, set the stage for transformation within a harmonious lifestyle.

Target Market

World tourism has three general categories: Mass Tourism, Business Travel and “all else”.

In recent years the subcategories of Ecotourism, Alternative Tourism, Experience Economy Tourism and others have emerged as definitions of “all else”. These new subcategories and others now collectively make up 20% of world travel with Mass Tourism making up 60%.

As a consequence the growth and overlap in these subcategories creates the third category, New Tourism. This is an umbrella term that encompasses all sectors outside of the original two: Mass Tourism and Business Travel. It is New Tourism as a market category that Harmony Project targets. A few examples are as follows:

Adventure traveler
African Safari, Birder, Eco-Lodge user
Antiquity and cultural tourist
Extension tour option for an established itinerary
Frequent traveler of the region now looking for ‘something else’.
Seeker of established alternative medicine.
University alumna and professorial lead continuing education tour
World art collector

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